Our Corporate Structure & Philosophy

adaptive solutions background image with two panelist close up


The Defining Point is a boutique organization that has developed a niche within the corporate event production segment. Our team adapts in size and scope based on each specific project. This is beneficial to our clients, as they will always gain a partnership that is the best match for your event. You have asked us to provide outstanding creative solutions for your program, and it is our task to bring you the very best people for the job.

adaptive solutions background image with two panelist close up

Flawless Execution.

We believe in flawless execution of projects and uphold the highest quality standards from our initial engagement until your meeting is concluded and budgets are reconciled.

National Vision Event Production Broadcasting booth.
Beach event sunset view.

Total Transparency.

You are hiring us to develop innovative solutions for your event, and our team believes in delivering these solutions with openness and clarity.

Beach event sunset view.
Event attendee checking into conference.


We don’t just produce events and creative. We also seamlessly manage your event in a turn-key fashion. We have the capabilities to manage all communications, logistics and more. You share your needs and outcomes with us, and we’ll assemble the right team to exceed your expectations. The Defining Point believes in creating true partnerships with our clients through shared success. Your success, after all, is our success.  

Event attendee checking into conference.
Man in white shirt on stage in front of glass windows over looking the street in the background

Who We Are

The Defining Point is an event production company located in Atlanta, Georgia. We specialize in Full-service event planning, incentives, production and creative design. Our team works on projects large and small & domestic and international. Our producers work with you on meeting planning services, hotel sourcing, general session production, graphic design, video production and special event design. We have the experience, record and resources to handle any size project and scope of work. We are event and marketing professionals that you can trust to be resourceful with your budgets and rely on to see the project through from start to finish. Together we can create something defining.

Why The Defining Point?

We are a team of event and entertainment industry veterans, who have worked in, both, corporate and agency environments. Our team members wear multiple hats. Dedicated event teams verses dedicated staffing for every position ensures your event budget will not be wasted with multiple organizations or overlapping responsibilities. You are receiving experienced (10+ years) event professionals at competitive industry rates. Our organization is lean, we do not have a large overhead and are not overextended like other agencies. We are business professionals who understand timelines as well as deadlines. We know budgets, permits, insurance, security, lodging, food & beverage, projections, and much, much more. We understand people management, engaging with and inspiring the best from those with whom we collaborate with. We are strategic. We know that you are making a substantial investment in your event. It’s up to us to create a flawless experience that brings out the greatest potential in each of your attendees.

Molnlycke Growing Our Impact NSM four presenters on stage each standing behind a podium.
Crawford Construction Conference man and women standing interacting with booth.

How are we different?

We hold ourselves to the highest standards and our clients tell us that those standards make a difference to them. It gives us peace of mind, and a sense of trust that we take ownership of our work, our commitment, and most of all, our client’s event and brand. We pride ourselves on being focused yet adaptable, creative yet strategic, big pictured yet detailed, and collaborative yet appropriately proactive. We are good stewards of our clients’ dollars and work to align ambitious opportunities with realistic budgets, resulting in an experience that wow’s attendees but doesn’t damage your bottom line. Every step along our process is focused on how we can help make your event memorable, impactful, and - based on your company’s specific desired outcomes - successful. We don’t just run an event, we become experts of your brand, extended members of your team, and strategic partners devoted to your ongoing success.